Circle Round

Circle Round

We are working to create sustainable products that are fully circular, and can be part of a sustainable loop

We believe that nothing should be wasted. Our industry needs to do better – and we want to be part of the solution. So we’re working on innovations that mean our materials will be from recycled or regenerative sources, our products will be designed for circularity, and we will offer ways to give product that is no longer used a new life and recycle the materials they were made from. We will also give consumers an opportunity to wear out clothing through other means than buying them new.

What if a pair of jeans could be reborn? Ömer Aksoy has been helping us develop denim that is the first of its kind: 100% recycled.

3 MINUTE READ

"Circle Round" – Our 2030 Vision

make PRODUCTS that are FULLY CIRCULAR and that can be PART OF A SUSTAINABLE LOOP.

What "Circle Round" means to us

By 2030, our products will be designed, produced and (re)distributed in line with circular business principles, enabling all materials to be A PART OF sustainable biological and technical loops after the end of their product lifetime.

OUR "CIRCLE ROUND" AMBITIONS

Circular business models will be a significant part of the Tommy Hilfiger business.

Our synthetic materials will be from recycled sources and our natural materials will come from regenerative systems, meaning they contribute to systems that renew or replenish themselves.

We will enable our materials to be capable of returning to biological or technical loops.

Our products will be designed and produced according to circular principles.

Achievements
To Date

We’ve already made the first steps on our journey. As we continue, we’ll share our ups and downs – the goals we have reached, as well as the challenges we have encountered.

Circular design training

To date, more than 80% of Tommy Hilfiger designers globally have been trained on circular design strategies.

We developed a circular design training curriculum and guidebook for our design and development teams in partnership with the Centre for Sustainable Fashion, a research center at the London College of Fashion.

The first 100% recycled jeans

In Spring 2019, we launched our first 100% recycled cotton denim jean styles, using leftover cotton scraps from cutting tables and factory floors, as well as thread from recycled plastic bottles and more-sustainable buttons. This made Tommy Hilfiger the first brand to achieve 100% recycled cotton fabric at an industrial scale for denim jeans.

We have also made over 600,000 denim pieces with at least 20% post-consumer recycled cotton.

Sustainability tracking

We have released an internal Sustainable Material Dashboard, which gives us powerful insights into the amount of sustainable materials we use. Data can be analyzed on various levels: by product division, by product category and by vendor. The data collected will be used to support and further accelerate the uptake of sustainable materials in our collections.

More sustainable materials

Cotton

In 2019, 72% of the cotton we used globally came from more sustainable sources, up from 13% in 2015.

Our Spring 2019 and Spring 2020 collections used 100% recycled cotton.

Sustainable Materials

75% of the Spring 2020 TommyXLewis collection, our collaboration with FormulaOneTM champion Driver Lewis Hamilton, was sourced more sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes.

Sustainable Footwear

We were awarded best collaboration in the PETA Menswear Awards 2019 for the TommyXLewis vegan sneaker line.

In Europe, we recently launched the Appleskin Sneaker, where the upper is made of 24% recycled apple fibers, as an alternative to leather.

Our partnerships

In 2018, with our parent company PVH Corp., we joined We Are Still In, a declaration showing world leaders that Americans would not retreat from the Paris Agreement; the Fashion Industry Charter for Climate Action, a UN initiative aimed at achieving net zero emissions in the fashion industry by 2050; and RE100, a commitment to sourcing 100% renewable electricity across all our owned and operated facilities by 2030.

In 2019, we joined the Ellen MacArthur Foundation (EMF) Jeans Redesign project – signing up to guidelines that are driving circularity in the denim industry. We also signed The Fashion Pact, proudly joining a group of like-minded brands committed to improving sustainability across the fashion landscape and aligning the industry with the UN Sustainable Development Goals.

2020 – 2030 Rolling Target Roadmap

Here’s how we believe we can make our vision a reality. As the world evolves and new opportunities arise, we’ll continue to update our progress and build upon our targets – so we can go even further.

2025

From 2020 onwards, 50% of our denim pieces will use lower-impact manufacturing in finishes, and by 2025, 50% of denim pieces will use lower-impact fabrics.

2025

Make circular* design our standard for every garment, with linear design requiring a formal opt-out.

2025

Three of our most commonly purchased products, as defined by PVH’s Forward Fashion targets, will be completely circular, including the full traceability of key raw materials.

2025

Each of our regions will enable their consumers to access and enjoy Tommy Hilfiger products in ways other than buying them new, and offer every consumer the opportunity to return old Tommy Hilfiger clothing for recycling.

2025

Phase out the use of virgin oil-based polyester for alternatives with lower environmental impact, sustainably source 100% of our man-made cellulosics, leather and wool and obtain 40% of our nylon from recycled sources.

* Circular as defined in our circular design guidelines

ROLLING INNOVATION PLANROLLING INNOVATION PLANROLLING INNOVATION PLAN

In order to achieve our vision, we will have to push the boundaries in order to accelerate our progress toward circular design, systems and materials.

We know we can’t do this alone, so partnerships and co-creation are central to our constantly evolving innovation plan. Right now, our focus is on developing enhanced recycling technology to improve the quality of recycled cotton fiber content.

6 Circle Round - Rolling Innovation Plan copy