We are working to create sustainable products that are fully circular, and can be part of a sustainable loop.

We believe that nothing should be wasted. Our industry needs to do better – and we want to be part of the solution. So we’re working on innovations that mean our materials will be from recycled or regenerative sources, our products will be designed for circularity, and we will offer ways to give product that is no longer used a new life and recycle the materials they were made from. We will also give consumers an opportunity to wear out clothing through other means than buying them new.