Classics Reborn


Joining forces to uncover new ways to build a greener future.

Tommy Hilfiger and Shawn Mendes are joining forces to uncover new ways to build a greener future. The multifaceted partnership kicks off with the ‘Classics Reborn’ global campaign and features the ‘1985 Program,’ which represents the brand’s acceleration in sustainability as iconic styles are reimagined with more sustainable materials.

The TOMMY HILFIGER “Classics Reborn” campaign was shot by Craig McDean and features Shawn Mendes wearing styles from the 1985 Program collection, including the iconic 1985 polo which is made from organic cotton..

Shawn Mendes also wears more sustainable denim that is produced using 20% post-consumer recycled cotton and requires less water and energy during its finishing stages. The look is completed with curated vintage TOMMY HILFIGER pieces that celebrate nostalgic favorites.

Throughout the 1985 Program’s 2022 collections alone, the use of organic cotton reduces CO2eq by about 48% and avoids 692 tons of emissions — equivalent to 641 one-way flights from London to New York for one passenger.

For his upcoming Wonder: The World Tour, Shawn Mendes has committed to making the tour climate positive, by reducing CO2 emissions by 50% per show compared to his last world tour in 2019, and mitigating all remaining emissions through a combination of carbon removal and carbon avoidance projects. To support their shared mission and partnership, Tommy Hilfiger will donate US$1 million to help make the tour’s Sustainability & Tour Greening Program possible. A substantial portion of this investment will be donated to regenerative cotton farming, to continue to build upon the impact of Tommy Hilfiger’s wider sustainability initiatives.

Want to learn more about how we’re working together to mitigate the impact of the Wonder Tour?

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