Classics Reborn


Joining forces to uncover new ways to build a greener future.

Tommy Hilfiger and Shawn Mendes are joining forces to uncover new ways to build a greener future. The multifaceted partnership kicks off with the ‘Classics Reborn’ global campaign and features the ‘1985 Program,’ which represents the brand’s acceleration in sustainability as iconic styles are reimagined with more sustainable materials.

The TOMMY HILFIGER “Classics Reborn” campaign was shot by Craig McDean and features Shawn Mendes wearing styles from the 1985 Program collection, including the iconic 1985 polo which is made from organic cotton..

Shawn Mendes also wears more sustainable denim that is produced using 20% post-consumer recycled cotton and requires less water and energy during its finishing stages. The look is completed with curated vintage TOMMY HILFIGER pieces that celebrate nostalgic favorites.

Throughout the 1985 Program’s 2022 collections alone, the use of organic cotton reduces CO2eq by about 48% and avoids 692 tons of emissions — equivalent to 641 one-way flights from London to New York for one passenger.

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