Opportunity For All

Fashion Frontier Challenge

A global program to find and support the new ideas that are making the fashion landscape more inclusive.

3RD EDITION WINNERS ANNOUNCED!

We’re excited to announce our winners for this year’s Tommy Hilfiger Fashion Frontier Challenge! 

PRIZE: €100,000

A Netherlands-based platform that uses artificial intelligence to generate customized and inclusive synthetic models of different ethnicities

PRIZE: €100,000

A Rwandan-based eco-friendly shoe brand that uses recycled car tires from sub-Saharan Africa and employs local youth

PRIZE: €15,000 (Audience Favorite Vote)

A South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities through textile recycling

We have set out to do everything in our power to create fashion that is more inclusive. Stitch by stitch, person by person, innovation by innovation. We’re determined to push boundaries – so we know that some of the best ideas won’t always be our own.

Launched in 2018, the Tommy Hilfiger Fashion Frontier Challenge is an annual program to discover and accelerate the work of the world’s most innovative and impactful fashion startups. Through mentoring and financial support, we want to help the best ideas break through. 

Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, this year’s program strives to amplify and support black, indigenous and people of color (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion.

Winner_Lalaland

“Our industry will only move forward with new, fresh ideas that challenge how we think, build and create.”

Mr. TOMMY HILFIGER

Over a multi-stage process, applicants were narrowed down to six finalists who were invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held on January 13, 2022.

A prestigious jury panel – including Mr. Tommy Hilfiger – selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger and INSEAD experts, as well as a place in a prestigious INSEAD program.

Past winners include Selina Wamucii, a mobile platform connecting smallholder farmers in Africa to global distributors; doctHERs, which digitally connects Pakistan’s female doctors with the factory workers who need them; and Auf Augenhoehe, a fashion label developing styles for people affected by dwarfism. Winners of the second edition include Apon Wellbeing, a Bangladesh scale-up that improves the life of factory workers through affordable health insurance and A Beautiful Mess, a Dutch makers space that assists refugees to realize social and economic independence.

CHECK OUT HIGHLIGHTS FROM THIS YEAR'S CHALLENGE


INTERESTED IN APPLYING FOR THE 4TH EDITION?

Register below with our partner YouNoodle to be notified when applications open!

The JOURNEY