Opportunity For All

Fashion Frontier Challenge

A global program to find and support the new ideas that are making the fashion landscape more inclusive.


We’re excited to announce the Top 50 for this year’s Tommy Hilfiger Fashion Frontier Challenge! 

Check back later this year for more information on our 6 Finalists!

We have set out to do everything in our power to create fashion that is more inclusive. Stitch by stitch, person by person, innovation by innovation. We’re determined to push boundaries – so we know that some of the best ideas won’t always be our own.

Launched in 2018, the Tommy Hilfiger Fashion Frontier Challenge is an annual program to discover and accelerate the work of the world’s most innovative and impactful fashion startups. Through mentoring and financial support, we want to help the best ideas break through. 

Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, this year’s program strives to amplify and support black, indigenous and people of color (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion.


“I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more inclusive and sustainable.”


Over a multi-stage process, applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2022. 

A prestigious jury panel – including Mr. Tommy Hilfiger – selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger and INSEAD experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP). 

Past winners include Selina Wamucii, a mobile platform connecting smallholder farmers in Africa to global distributors; doctHERs, which digitally connects Pakistan’s female doctors with the factory workers who need them; and Auf Augenhoehe, a fashion label developing styles for people affected by dwarfism. Winners of the second edition include Apon Wellbeing, a Bangladesh scale-up that improves the life of factory workers through affordable health insurance and A Beautiful Mess, a Dutch makers space that assists refugees to realize social and economic independence.



2019 JURY


Principal Designer

Noor Tagouri

Journalist, Activist and Speaker

Daniel Grieder

CEO, Tommy Hilfiger Global and PVH Europe

MartiJn Hagman

CFO, Tommy Hilfiger Global and COO, Tommy Hilfiger Global and PVH Europe

Willemijn Verloop

Founding Partner, Social Impact Venture

Steven Serneels

CEO and Board Member, EVPA

Katrin Ley

Managing Director, Fashion for Good