Fashion Frontier Challenge

Opportunity For All

Fashion Frontier Challenge

A global program to find and support the new ideas that are making the fashion landscape more sustainable.

We have set out to do everything in our power to create fashion that is more inclusive. Stitch by stitch, person by person, innovation by innovation. We’re determined to push boundaries – so we know that some of the best ideas won’t always be our own.

Launched in 2018, the Tommy Hilfiger Fashion Frontier Challenge is an annual program to discover and accelerate the work of the world’s most innovative and impactful fashion startups. Through mentoring and financial support, we want to help the best ideas break through. 

Interested businesses from anywhere in the world are invited to apply. Over a four-month multi-stage process, we then narrow down applicants to six finalists who work with our team of subject-matter experts at PVH Corp. Europe’s Campus of the Future in Amsterdam. 

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“I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more inclusive and sustainable.”

Mr. TOMMY HILFIGER

A prestigious jury panel – including Mr. Tommy Hilfiger – selects winners to receive the prize fund of €150,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger and INSEAD experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP). 

Past winners include Selina Wamucii, a mobile platform connecting smallholder farmers in Africa to global distributors; doctHERs, which digitally connects Pakistan’s female doctors with the factory workers who need them; and Auf Augenhoehe, a fashion label developing styles for people affected by dwarfism. Winners of the second edition include Apon Wellbeing, a Bangladesh scale-up that improves the life of factory workers through affordable health insurance and A Beautiful Mess, a Dutch makers space that assists refugees to realize social and economic independence.

Are you a startup/scale-up working to make positive change in the fashion industry? We want to hear from you. 

Check back in December 2020 for more information on the third edition of the Tommy Hilfiger Fashion Frontier Challenge!

Apply Here

Applications for 2020 close on May 12 2020

FASHION FRONTIER CHALLENGE EVENT BOOKLET

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The JOURNEY

MARCH
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CALL TO ACTION

Interested businesses are invited to submit project proposals that focus on inclusive fashion.

MAY
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DIGITAL VOTING

Internal Tommy Hilfiger associates digitally judge applicants to take a top selection of 50 applications through to the Boot Camp.

July
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THE BOOT CAMP

During a three-day process, 25 Tommy Hilfiger experts and 15 INSEAD alumni come together to narrow the best 200 applications down to the top six using a rigorous seven-filter process.

OCTOBER
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DESIGN SPRINT

In partnership with OneUp, the six finalists are invited to Amsterdam for a four-day intensive impact venture design thinking accelerator. The finalists work with a team of designers and Tommy Hilfiger experts to bring a solution to their biggest business challenge.

FEBRUARY
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FINAL EVENT

A prestigious jury panel selects winners to receive the prize fund of €150,000. An additional €10,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger’s experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).

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past winners

doctHERS

(2018 Winner)

doctHERs is a digital health platform in Pakistan that matches the underutilized capacity of female doctors (who otherwise would be excluded from the workforce) to the unmet needs of factory workers via nurse-assisted technology.

Awarded: €80,000

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Apon Wellbeing

(2019 Winner)

Bangladesh-based scale-up, Apon Wellbeing, runs fair-priced shops in factories and a points scheme for free health insurance and health services.

Awarded: €75,000

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A Beautiful Mess

(2019 Winner)

Dutch startup A Beautiful Mess built a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products.

Awarded: €75,000

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Sudara

(2019 Winner)

Indian scale-up pajama company Sudara helps develop professional and sewing skills in women who have escaped from or are at the highest risk of being sex-trafficked.

Awarded: €10,000 Audience Favorite Vote prize

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Auf Augenhoehe

(2018 Winner)

Based on a new size chart that takes the diversity of body proportions into account, this fashion label designs and develops styles for people affected by dwarfism.

Awarded: €60,000

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Selina Wamucii

(2018 Winner)

The Selina Wamucii business-to-business platform connects smallholder farmers to distributors via a single mobile application, improving agricultural practices by increasing productivity and efficiency.

Awarded: €60,000

Selina Wamucii also won the “Audience Favorite Vote”.
Additional award: €10,000

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THE JURY

MR. TOMMY HILFIGER

Principal Designer

Noor Tagouri

Journalist, Activist and Speaker

Daniel Grieder

CEO, Tommy Hilfiger Global and PVH Europe

MartiJn Hagman

CFO, Tommy Hilfiger Global and COO, Tommy Hilfiger Global and PVH Europe

Willemijn Verloop

Founding Partner, Social Impact Venture

Steven Serneels

CEO and Board Member, EVPA

Katrin Ley

Managing Director, Fashion for Good

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