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Fashion Frontier Challenge

A global program to find and support the new ideas that are making the fashion landscape more inclusive.

We have set out to do everything in our power to create fashion that is more inclusive. Stitch by stitch, person by person, innovation by innovation. We’re determined to push boundaries – so we know that some of the best ideas won’t always be our own.

Launched in 2018, the Tommy Hilfiger Fashion Frontier Challenge is an annual program to discover and accelerate the work of the world’s most innovative and impactful fashion startups. Through mentoring and financial support, we want to help the best ideas break through.

In line with Tommy Hilfiger’s commitments towards inclusion, diversity, and acknowledging the gap in equity and equal opportunities, individuals from historically underrepresented communities, including Black, Indigenous, People of Color (BIPOC), people with disabilities and women, are strongly encouraged to apply this year.

Our industry will only move forward with new, fresh ideas that challenge how we think, build and create.

Mr Tommy Hilfiger

Over a multi-stage process, applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2023.

A prestigious jury panel – including Mr. Tommy Hilfiger – selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger and INSEAD experts, as well as a place in a prestigious INSEAD program.

Past winners include:

  • Selina Wamucii, a mobile platform connecting smallholder farmers in Africa to global distributors
  • doctHERs, which digitally connects Pakistan’s female doctors with the factory workers who need them
  • Auf Augenhoehe, a fashion label developing styles for people affected by dwarfism
  • Apon Wellbeing, a Bangladesh scale-up that improves the life of factory workers through affordable health insurance
  • A Beautiful Mess, a Dutch makers space that assists refugees to realize social and economic independence

The Journey

  • Jan 21

    Call To Action

    Interested businesses are invited to submit project proposals that focus on inclusive fashion.
  • Apr 21

    Digital Voting

    Internal Tommy Hilfiger associates and selected consumer judges digitally review applicants to take a top selection of 50 applications through to the Boot Camp.
  • Jun 21

    The Boot Camp

    During a three-day process, 25 Tommy Hilfiger experts and 15 INSEAD alumni come together virtually to narrow the best 200 applications down to the top six using a rigorous seven-filter process.
  • Sep 21

    Design Sprint

    In partnership with OneUp, the six finalists are invited to attend a digital intensive impact venture design thinking accelerator. The finalists work with a team of designers and Tommy Hilfiger experts to bring a solution to their biggest business challenge.
  • Jan 22

    Final Event

    A prestigious jury panel selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger’s experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).