Making Circular Business Possible

The Future of Circular Business Services at Tommy Hilfiger

At Tommy Hilfiger, we know the future of fashion is circular, so we’re exploring and building new business models that keep our products in use longer and help us to lower our environmental impact. By scaling new circular business models that extend the use of clothing (resale, trade-in, repair, rework, rental), we’re challenging the status quo and doing our part to close the loop. Our ultimate aim is to lead with style, supported by positive impact.

Our learnings will ensure we lead with style and build a stronger, more agile and resilient business model that will help us close the loop.

Here are some ways we’re working towards this:

• Resale: A business model that extends the life of pre-loved pieces from our consumer take-back program and damaged pieces from our sales channels by cleaning, repairing, and reselling them. Our first initiative was piloted in the Netherlands, Denmark, Germany, and France in 2020 where a selection of pieces enabled consumers to enjoy circular fashion without compromising on quality or design. In 2023, building on the learnings from the first pilots, we partnered with Depop, the UK-based fashion marketplace, inviting their community to rediscover TOMMY HILFIGER and TOMMY JEANS pieces that were cleaned, repaired and restyled. We also launched a curated collection through the Zalando Pre-owned platform, which was available 13 countries.
• Rework: Through this business model, pre-loved and partially damaged items are reworked by our talented tailors and transformed into one-of-a-kind pieces. The first styles of our limited Tommy Remixed collections were available in 2022 in our stores, as well as at our retail partners De Bijenkorf and About You. We are currently working on a new Remixed collection, which will be available from August 2023.
• Rental: This business model provides consumers with access to seasonless designs and extends the life of our iconic TOMMY HILFIGER styles. In 2022, we launched rental pilots with MyWardrobeHQ, and Rotaro, exclusively in the UK.
• Trade-in: A program that allows consumers to trade in their pre-loved TOMMY HILFIGER styles for us to give them a new life by cleaning and repairing them. In exchange, consumers receive a voucher that invites them to explore other products. When the styles that were traded–in are not eligible for resale or to be transformed into items of the Tommy Remixed collection, we look for alternative end-of-life solution, such as fiber-to-fiber recycling. This program started in the Netherlands and is now also available in the US & Mexico, rolling out soon to other European markets. If trade-in services are not currently offered in your country, we encourage you to explore other alternatives, like swapping with friends, reselling, donating, or recycling, which can also extend the life of your pieces.

Alternatively, buying an item secondhand replaces the need to manufacture a new item, reducing its carbon footprint by 82%. (Threadup Resale Report, 2021).

Learn more about the Materials and Innovations that are allowing us to shape a circular fashion brand