At Tommy Hilfiger, we’re on a mission to build a future of fashion where we waste nothing. This is why we’ve committed to ensuring 100% of the cotton we use is more sustainable compared to conventional alternatives by 2025.

Today, 97% of the cotton we use at Tommy Hilfiger comes from a mix of organic cotton, regenerative cotton, and other recycled and sustainable production sources. This shows we’re on track to meet our goal of 100% more sustainable cotton by 2025. To find out more about the materials and innovations we use, click here.

Why cotton?

In 2022, cotton accounted for 69% of all raw materials used by Tommy Hilfiger globally. You’ll find it in most of our products, from knitwear to denim, shirts to underwear. It’s a versatile, easy-to-use material that supports the quality and functionality of our products.

Cotton farming can have a lasting impact on the world around us, so it’s important to consider the types of cotton we use and where it comes from. We’re integrating more organic, regenerative and recycled cotton into our collections to support more sustainable practices across the cotton supply chain. From farmers and cotton markets to cotton collectors and recyclers, these practices can benefit the industry at every level.

We’ve developed a roadmap to help us further scale the use of regenerative and recycled cotton. This can lead to several positive impacts for the environment including, for example, a reduction in water usage and greenhouse gas emissions.

Creating the Roadmap

We conducted research to assess the environmental impact, current and future availability, price and product relevance of different cotton types. This research helped inform our decisions on what type of sustainable cotton to use, and further guided the minimum annual requirements of each type, so that we can reach our goal of 100% sustainable cotton by 2025.

However, this goal comes with challenges. Cotton supply chains are highly complex and can involve multiple actors, including farmers, ginners, traders, spinners and weavers. Additionally, macroeconomic factors like price fluctuation of materials and climate change can have an impact. To stay on track, we’ve had to adapt and innovate to find solutions.

We’re working with external innovators to find new ways to reduce the impact of our materials and increase circularity. This includes Renewcell, the manufacturers of CIRCULOSE®, a material made of recycled textiles that could be an alternative to using cotton. Thankfully, we’re making great progress and we’re currently on track to reach our goal of using 100% more sustainable cotton by 2025.

Our cotton roadmap gives us a clear vision and actionable steps to achieve our targets and support our ongoing sustainability journey.